MARKWEST DENIM
Make Your Mark in the Saddle
DESIGNED FOR COWGIRL ATHLETES
THE TRUE BLUE JEAN
We're MarkWest Denim—a brand born in the barn, designed in the saddle, and made for horse girls who live in their jeans. From the waistband that doesn’t gap (finally!) to the hidden cellphone pocket you never knew you needed, these are the jeans you’ll reach for again and again.
Let customers speak for us

Make Your Mark with Your Horse
For the Women Who Live for the Ride
You’re chasing dreams with your horse. We’re here to support you—literally. Our denim performs, fits beautifully, and makes you feel like you in the saddle. When you wear MarkWest, there’s nothing distracting you from your performance with your horse.
Ride-tested. Cowgirl-approved. Patent-pending and made in the U.S.A.
PERFORMANCE JEANS BUILT FOR COWGIRLS


OUR STORY
From the Barn to the Show Pen—This is Personal
I’m Whitney Lloyd—a lifelong horse girl, Quarter Horse circuit competitor, and the founder of MarkWest Denim.
My love for horses started when my Grandpa Mark put me on a half-broke pony, and the rest was history. Like many of you, I’ve worn just about every pair of jeans the Western world has to offer, but I couldn’t find a single pair that truly worked.
Everything I tried bunched at the hips, gapped at the waist, sagged in the seat, rubbed in the saddle - and forget about a secure place to tuck your cellphone! I didn’t want “good enough” anymore. So I got to work designing something better—for me and for all of us.