MARKWEST DENIM

Make Your Mark in the Saddle

DESIGNED FOR COWGIRL ATHLETES

THE TRUE BLUE JEAN

We're MarkWest Denim—a brand born in the barn, designed in the saddle, and made for horse girls who live in their jeans. From the waistband that doesn’t gap (finally!) to the hidden cellphone pocket you never knew you needed, these are the jeans you’ll reach for again and again.

Make Your Mark with Your Horse

For the Women Who Live for the Ride

You’re chasing dreams with your horse. We’re here to support you—literally. Our denim performs, fits beautifully, and makes you feel like you in the saddle. When you wear MarkWest, there’s nothing distracting you from your performance with your horse. 

Ride-tested. Cowgirl-approved. Patent-pending and made in the U.S.A.

PERFORMANCE JEANS BUILT FOR COWGIRLS

Hidden Cellphone Pocket

Secure, invisible, and totally ride-safe. You’ll never drop your phone in the dirt again.

The True Blue Jean
The True Blue Jean
Sale price$219.99

OUR STORY

From the Barn to the Show Pen—This is Personal

I’m Whitney Lloyd—a lifelong horse girl, Quarter Horse circuit competitor, and the founder of MarkWest Denim.

My love for horses started when my Grandpa Mark put me on a half-broke pony, and the rest was history. Like many of you, I’ve worn just about every pair of jeans the Western world has to offer, but I couldn’t find a single pair that truly worked.

Everything I tried bunched at the hips, gapped at the waist, sagged in the seat, rubbed in the saddle - and forget about a secure place to tuck your cellphone! I didn’t want “good enough” anymore. So I got to work designing something better—for me and for all of us.

saddle up

It's Time to Make Your Mark in the Show Pen

We promise we won’t spam you! We know you’re at the barn ignoring your emails anyway!

Cool Cowgirls are in the Know