Behind the Brand & The Legacy

Born in the Barn, Built for the Saddle

whitney lloyd, founder of markwest denim

This Brand is For the Cowgirls

As a lifelong horse girl showing on the Quarter Horse circuit, my favorite place to be is in the saddle. When I am in the saddle, I want to feel confident, comfortable and totally focused on my horse, but I couldn’t find any jeans that made me feel like my best self in the saddle. Everything I tried bunched at the hips, gapped at the waist, sagged in the seat, or rubbed in the saddle. Cowgirl athletes deserve jeans that support them as they chase their big dreams with their horse - that’s why I created MarkWest.

From the barn to the show pen—this is personal

The MarkWest Legacy

My love for horses started when my Grandpa Mark put me on a half-broke pony and took me to the county fair every summer to see the draft horses, like the ones he grew up with. Next came riding lessons and spending all the time I could at the barn. The first time I went to a Quarter Horse show and saw all the beautiful horses and sparkly show outfits, I was hooked. 

Designed & Made in the USA

In 2022, we began designing The True Blue Jean...

ride test. cowgirl approved. made in the usa.

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